AgBook Agribusiness Training and Advisory Ltd (AgBook) is proudly a 100% Papua New Guinea owned company. It was formally established in 2019 following a year of testing programs with various women and youth groups in East New Britain Province.
AgBook’s owner and Managing Director, Nicole Isifu, is a committed young woman inspired to challenge existing farming practices and drive an increase in youth participation in the agriculture sector – as entrepreneurs rather than labourers.
“Youth are so important to the future of PNG. Farmers are ageing, and youth are currently not interested. Yet, the nation imports so much of what can be produced ourselves and has the fastest growing agriculture market in the world at our doorstep. According to the last census ~54% of the population are under 25 years old. Therefore, as a young population, the nation has a significant labour force to take advantage of the opportunities in the agriculture sector. But no-one can expect youth to be interested in agriculture the way it works now.” Nicole Isifu, Managing Director, AgBook
AgBook has been established in response to this challenge; to change the way farmers, particularly youth, operate in the agriculture sector; to transition from subsistence gardening to owning a small profitable farming business.