Over days two and three, the program introduces business concepts and working through the development of a farm business plan. Participants work through each section of the business plan as part of a group and individually and complete their own farm business plan for their own farm.

Participants learn about farming as a business and how their farm is affected by events all over the world. They learn about the farm business cycle and how to assess opportunities, plan for their implementation, execute the plan and evaluate to improve profitability. Participants learn about the difference between the farm business and farm enterprises and how to track profit, income, costs and cash flow. They also learn to consider the risks their business faces so they can better manage them.

Finally, the program wraps up with a session on strong family teams. AgBook promotes gender equity, encouraging strong families to work and live together harmoniously and without domestic violence to build a successful farm and a happy family.

The training and learning are organised and structured.

AgBook is facilitated through structured sessions to guide and support the group training and learning process.

Through the process, the participants generate new practical knowledge and ideas. They learn what to do, how to do it, the cost involved, the potential problems to be confronted and the benefits it will bring. Participants will learn from each other.